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Please review chapters 8-10 and answer the following questions. Be sure to relat

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Please review chapters 8-10 and answer the following questions. Be sure to relate your discussion to your course project. This activity will benefit your Project.
Chapter 7:
What are the different types of market segmentation? Choose the most relevant three types for your project company and discuss how appropriate the company is segmenting its market now.
Use specific page numbers when citing the textbook.
Chapter 8-9:
First, review the post at (https://smartamarketing.wordpress.com/2011/03/28/market-dominance-strategy/) and decide whether YOUR SMALL BUSINESS UNIT is a market leader, challenger, follower, or a nicher in the market. Then discuss what strategies YOUR SMALL BUSINESS UNIT could employ in order to compete effectively.
Second, review the project company’s current brand and discuss how branding activities might be able to help strengthen the company’s image.
Cite the textbook properly with page numbers.
Review the brand resonance model of brand equity, the creation of significant brand equity involves reaching the top or pinnacle of the brand pyramid.
how could you apply this model to Brand Building FOR YOUR SMALL BUSINESS UNIT?
And what changes are necessary for your business after knowing about this model? Please be as specific as possible.
How could product & innovation activities help a company improve its brand equity?
Cite the Textbook properly with page numbers.
My Small Bussiness is: Tokyo 1 in Midland TX
https://www.facebook.com/people/Tokyo-1/100071349464546/?paipv=0&eav=AfakUzjHhabjHe0OVA7qMQ4Mv0kCKZf4DRB3MQhqlMR2d8VKYDK8lTmV2R81tGHtDhg&_rdr

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