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Marketing

In addition to the list of options presented in this case, how else might a mult

In addition to the list of options presented in this case, how else might a multinational, multibrand conglomerate like P&G segment its millions of customers? Use other ideas from the chapter to suggest other segmentation methods that could be used.(

Categories
Marketing

Learning Outcomes: Outline an understanding of the global competitive environ

Learning Outcomes:

Outline an understanding of the global competitive environment and the changing marketing practices. (CLO-2)
Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. (CLO-3)
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (CLO-4)

Part-A:Case Study Max Marks-5
Read the Chapter Case Study “P&G Segments its Market along Multiple Dimensions” from Chapter No- 9 “Segmentation, Targeting, and Positioning” Page: – 308 and 309 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
In addition to the list of options presented in this case, how else might a multinational, multibrand conglomerate like P&G segment its millions of customers?Use other ideas from the chapter to suggest other segmentation methods that could be used.(2.5 Marks)
What are the other emerging segments of consumers that would be attractive for P&G, such that it might start developing new product lines to appeal to them? (2.5 Marks)

Part-B:Critical ThinkingMax Marks-10

Reading required: – Read Chapter 10, 11, 15 and 17 carefully and then answer the following questions based on your understanding.
Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? Chapter-10. (2.5 Marks) (Minimum 150 words)
Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. Chapter-11 (2.5 Marks) (Minimum 150 words)
Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15.Chapter-15 (2.5 Marks) (Minimum 150 words)
Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process. Do you agree with this viewpoint? Are consumers likely to make most purchases directly from manufacturers in the near future? Provide justification for your answers based on the concepts discussed in Chapter-17. Chapter-17 (2.5 Marks) (Minimum 150 words)

Important Notes: –
For each question, you need to answer not in less than 150 Words.
Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
Use APA style for writing references.

Good Luck

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Marketing

. For the Unit 5 Complete assignment, you are to write a COMPREHENSIVE APA analy

.
For the Unit 5 Complete assignment, you are to write a COMPREHENSIVE APA analysis paper including knowledge you gained from the Read and Attend throughout the course (including Unit 5) to address the questions and statements below. A minimum of three scholarly sources are required, and all sources should be cited and referenced in APA format. Do not self-plagiarize from the previous weeks.
For support formatting the APA analysis paper, refer to the APA Template under the Resource tab or contact the CPS Librarians. Please refer to the grading rubric for guidance. Upon completion, papers should be posted to the Unit Five Dropbox for grading.
Review the case, “Peterson’s” on pages 578-579 in your textbook.
Is shoplifting just a cost of doing business? Doesn’t Peterson’s have an obligation to encourage ethical behavior, especially among teens?
How should Tracy settle this issue with Tony? Tracy is beginning to think that perhaps Tony is correct. Perhaps if teenagers were prosecuted, some parents could get angry and stop shopping at Peterson’s.
Think back to what we learned in previous chapters. What other recommendations can you provide Tracy on how to handle the situation?
What are the risks if the inventory shrinkage situation is not addressed?
What strategies would you implement to reduce theft and inventory shrinkage?
Upload File

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Marketing

ANSWER THESE QUESTIONS: 1. Summarize what you observed from the virtual tour to

ANSWER THESE QUESTIONS:
1. Summarize what you observed from the virtual tour to MTurk. For example, what types of research seem the most prevalent in MTurk? What advantages does MTurk offer to researchers compared to the traditional, offline-based study setting?
2. If are searcher conducts a survey study on MTurk, what types of representation and measurement biases should the researcher be aware of? Why?
no more than 100 words per question

Categories
Marketing

In this assignment, you will conduct ananalysis and formulate recommendations to

In this assignment, you will conduct ananalysis and formulate recommendations to improve the marketing strategy of Calyx Flowers. Unlike traditional case write-ups, you will format your response as an email response to John Gilbert, the CEO of Calyx’s parent company. As you would in an email to any business executive, keep your writing concise, professional, and focused on the goal at hand.

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Marketing

This the link for the advertisement you need to analysis https://youtu.be/HlqCDe

This the link for the advertisement you need to analysis https://youtu.be/HlqCDeyyRJM
I upload two example pics you can get some idea.
You need to analyze(the two objectives needs two paragraphs)
Analyze behavioural objectives
Analyze communication objective

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Marketing

Assignment #1: View the following two ads: (4541) Unveiling Galaxy S22 | S22+ wi

Assignment #1: View the following two ads:
(4541) Unveiling Galaxy S22 | S22+ with Bridgerton & Netflix | Samsung – YouTube
(Samsung Galaxy)
https://www.youtube.com/watch?v=xxNxqveseyI&ab_channel=amazon (Alexa)
Then critically evaluate each ad on the application of each of the six principles of sticky ideas put forward by Heath & Heath (2007). Are some principles better applied than others in each ad? Explain.
(Suggested length: 3 – 5 double-spaced pages)

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Marketing

The Assignment must be submitted on Blackboard (WORD format only) via allocated

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Categories
Marketing

Learning Outcomes: Outline an understanding of the global competitive environ

Learning Outcomes:

Outline an understanding of the global competitive environment and the changing marketing practices. (CLO-2)
Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. (CLO-3)
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (CLO-4)

Part-A:Case Study Max Marks-5
Read the Chapter Case Study “P&G Segments its Market along Multiple Dimensions” from Chapter No- 9 “Segmentation, Targeting, and Positioning” Page: – 308 and 309 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
In addition to the list of options presented in this case, how else might a multinational, multibrand conglomerate like P&G segment its millions of customers?Use other ideas from the chapter to suggest other segmentation methods that could be used.(2.5 Marks)
What are the other emerging segments of consumers that would be attractive for P&G, such that it might start developing new product lines to appeal to them? (2.5 Marks)

Part-B:Critical ThinkingMax Marks-10

Reading required: – Read Chapter 10, 11, 15 and 17 carefully and then answer the following questions based on your understanding.
Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? Chapter-10. (2.5 Marks) (Minimum 150 words)
Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. Chapter-11 (2.5 Marks) (Minimum 150 words)
Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15.Chapter-15 (2.5 Marks) (Minimum 150 words)
Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process. Do you agree with this viewpoint? Are consumers likely to make most purchases directly from manufacturers in the near future? Provide justification for your answers based on the concepts discussed in Chapter-17. Chapter-17 (2.5 Marks) (Minimum 150 words)

Important Notes: –
For each question, you need to answer not in less than 150 Words.
Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
Use APA style for writing references.

Categories
Marketing

My order: 1- No theft, no match please. 2-You can find the instructions inside

My order:
1- No theft, no match please.
2-You can find the instructions inside the document
3- Please write a paper in the document
4- Write a report on whatever you use to research and what you write in a different document because we will discuss it separately in class
Write at least 5 references using the APA style.
NB:
Please use simple language
Put the in-text quote in each.
Additions within the document.